In general:

Located 867 kilometres south of Bangkok, Phuket is Thailand's largest island. It has the shape of an irregular pearl and measures about 21 kilometres in length. It is connected to the mainland by a bridge and its coasts are edged by white sandy beaches and quiet inlets, bathed by the transparent waters of the Indian Ocean that contrast with the green background of the hills, coconut groves and plantations of rubber trees.

The wealth of Phuket originally stemmed from the presence of the pond and rubber and has a lively and fascinating historical past. The island was in fact on one of the main trade routes between India and China and was often mentioned in the travel diaries of foreign merchants. At that time, Portuguese, Dutch, English and French traded with Phuket.

Blessed by nature and the welcoming hospitality of its inhabitants and facilitated by exceptional accommodation facilities, Phuket is today one of the most famous tropical tourist destinations in the world.
Beaches surrounded by palm trees, a crystal clear sea full of islands, excellent accommodation, exquisite fish, many opportunities for sporting activities and leisure, as well as a sunny climate for most of the year, are the elements that contribute to creating a magical atmosphere for a truly unforgettable holiday.

Main attractions:

Beaches, temples and, above all, a nightlife, sometimes a little excessive, are the basic elements that characterize a holiday in Phuket. The western side of the coast of the island, in particular, is enriched with very white sandy beaches enclosed in bays of various sizes, extended from the extreme north to the extreme south of Phuket, around which, sometimes, touristic locations have developed, fully equipped with every kind of services and attractions. Places like Kata Beach, Kata Noi, Karon Beach and Kamala Beach have seen rapid changes that have transformed traditional fishing villages into some of the most modern reception centres.
Special words should be spent for Patong Beach, which has grown to become a small metropolis of tourism and worldliness. Full of hotel accommodations, restaurants for all kinds of tastes, bars, coffee shops, shopping malls and nightclubs, Patong is the most complete resort in Southern Thailand for a vacation without limits.

To complete the picture, Phuket offers countless alternatives outside of beach life alone: unmissable excursions to sea caves, evening shows that enhance the myths of old Siam, water sports and the ever-present local markets.
Absolutely not to be missed the Big Buddha, the Chalong Temple, the Phuket Town weekend market and the Rawai fish market.

For these and many other activities to discover, Phuket largely deserves the nickname of "Pearl of the Andaman".